(Facebook) Organic Reach Now Reaches All Time Low

I’ve put up quite some amount of articles about the misgiving of Facebook lately. Although the bulk of my blog followers are on Facebook, the organic reach from my Facebook page is terribly low.

I’ve been using Facebook Ads to find like minded individuals to ‘like’ my Facebook page. But even after that, the organic reach is terribly low. So, I decided to put an end to Facebook ads.

Let’s try Gary Vee ‘Jab, Jab,Jab Right hook’ method. I’ve been putting too much right hook without any jabbing.

It kind of underutilized knowledge. So, need to make amend on that.

Now, based on the cost/like is only at RM 0.02/like which is in my opinion quite cheap. Referring to the performance of the page ads, the cost for 5301 likes is only RM 99.57. Although the performance or relevance score of the ads is only 4/10, but the cost averaging per like is cheap.

But, if we were to compare these stats to the organic reach of the page, its 0 organic reach for an article I’ve posted 11 hours before.

It’s kind of odd considering the total follower (not likes) of the page was 25k, none of the has seen the post.

1 share is mine, to my other page.

Now, that’s terrible. The reason I do Facebook Page Like ads is to grow those organic reach. And it’s not working.

So, lets experiment on ‘jabbing’. Might works better.

Who knows. It would be interesting to find out.

In case you’re thinking about Facebook Ads, below is the categories which they offers.


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“Start testing immediately. A little bit of something is better than a whole lot of nothing.”


Don’t keep this to yourself. Share it & Tell the world.

(Blogging) Checking how well your marketing works

tally your “likes, followers, mentions, retweets, shares, subscribers, comments, favorites” and “clicks.”

Measure What Matters

You don’t know how well your digital marketing is performing unless you measure it. Unlike broadcast media, digital media provide a mountain of metric information.

For example, when it comes to online engagement, you can tally your “likes, followers, mentions, retweets, shares, subscribers, comments, favorites” and “clicks.”

Using web analytics, measure audience demographics, the number of visitors to your website, the time visitors spend there, the sources of your online traffic (“direct, referring sites, search”), conversions and sales, the types of electronic devices visitors use, page tracking, website search characteristics and “website performance” or speed.

To determine the positive effects of your branding or marketing, pay close attention to web analytics concerning number of new visitors compared to returning visitors.

To measure your community-building efforts, follow how many times the members of your online community interact.

To measure customer service, track the “number of incidents” of requested service and the “number of resolutions” of customers’ problems.


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If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Blogging) Question engine?

Your website should be the very hub of your online ecosystem and social brand experience.

Create a Question Engine

Listen to your consumers or prospect online, and let their questions drive your online content.

Find out their problems and provide solution-oriented information in your online content and conversations in order to address them. So, when they come to your content, they would be more open and ready to make the purchase.

Ask questions on social networks to inspire conversations.

Answer those questions with your “blog posts, videos and podcasts.”

Each question and answer brings you traffic.

“Your website should be the very hub of your online ecosystem and social brand experience. Too often, marketers treat the homepage as a sacred monolith, banishing social content rather than putting it front and center to provide an inviting point of entry.”


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If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Marketing) Mapping it out

In order to develop it, try answering these five questions:

Map Your Marketing

You want to create a strategy map to guide you from your current marketing to the marketing that you envision.

In order to develop it, try answering these five questions:

  1. “Why?” – Just as Simon Sinek use to say, “Start with WHY”. What is your business goal? Do you need to learn more about your customers, or enhance their awareness of your brand?
  2. “What?” – Which marketing channels will you use? Twitter? Facebook? Snapchat? Wordads? Adsense?
  3. “Who?” – Who will handle your marketing? Who will do the research and planning? Who will serve as your advisers? Most crucially, whom do you serve?
  4. “Where?” – What niche?
  5. “When?” – When will you carry out this project? Break your marketing activities into segments. When must you finish planning, executing and meeting your goals?

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If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Marketing) 5 Element of Branding

spark , promise, story, voice and visual.

The five elements of branding are:

  1. Spark – This is the reason you believe in your brand.
  2. Promise – What your mission statement is and why others should care.
  3. Story – Try to tell your story with three simple ideas that define you, like Apple’s story for the iPad: “thinner, lighter, faster.”
  4. Voice – How do you communicate to the marketplace – for example, content,tweets, e-books or even Facebook posts.
  5. Visuals – This includes the likes of your logo, colors and corporate icons.

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If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Marketing) Marketing at the Point of Contact

“Marketers at times make marketing more complex than it needs to be, often under the guise of continuous improvement.”

When plumbers from Hawkeye Sewer and Drain make house calls, they hand out copies of their newsletter, “Sewer Science,” which the company prints on bright gold paper. The newsletter includes articles like “Is Your Toilet Paper the Problem?”

Sewer Science

Examine what people are already searching for and start from there.

“Sewer Science” exemplifies the opposite of checklist marketing. “Sewer Man,” the pseudonym of Hawkeye owner Jeff Waite, could have created a mobile app or set up his own social media channel.

Instead, Waite put brains before budget and created relevant content that plumbers could offer to consumers at the perfect time for it to have maximum impact.

“Rather than being reactive with your audience and retrofitting your objective to their needs, start from scratch and look at those needs from the beginning.”

Scrappy marketing includes both your online marketing strategy and your tactics. This kind of strategic thinking requires looking before you leap. It means understanding and planning for the big picture.

Tactics are your “boots on the ground” , and that is how you carry out your plans. Keep your marketing as clear and simple as possible.

“Marketers at times make marketing more complex than it needs to be, often under the guise of continuous improvement.”


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If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Marketing) Scrappy Marketing

Plans aren’t the secret. Planning is.

The Meaning of Scrappy

The Urban Dictionary defines “scrappy” as, “someone or something that appears dwarfed by a challenge, but more than compensates for seeming inadequacies through will, persistence and heart.”

For marketing purposes, scrappy does not mean puny, cheap or dumb. It denotes resourceful, clever and inventive tactics. Even small companies or those with meager financial resources can get the most mileage from their marketing efforts by adopting a “scrappy mind-set.” They can create engaging online content and turn relatively weak market positions into strengths.

Consider using such digital marketing tools and web platforms as Twitter, YouTube, Tumblr, Google+ and Facebook to create meaningful relationships with connected audiences of consumers. Most of my income from affiliate marketing comes from my Facebook content.

Therefore, don’t get swamped by “checklist marketing”, that is the idea that you must include every Internet platform. Strategically target the channels that will help you reach the specific consumers with whom you want to build sustaining connections.

Avoid becoming distracted by all of the “shiny new things” available online, the “new channels, features, platforms and networks.” This however, seems to contradict Gary Vaynerchuk advise which to try everything. Therefore, experiment and stick to what work best.

Do not succumb to the “myth of big,” which holds that you must be big to do big things.

Instead, rely on three underlying concepts of the scrappy approach:

  1. “Brains before budget” – Think before you spend marketing dollars. Know exactly what you want to accomplish before you pay for anything. Most marketing platform allow us to actually test several ad set to see and compare which one works better.
  2. “Market like a mousetrap” – William C. Hooker invented the spring-loaded bar mousetrap. This popular product stands the test of time due to its smart, simple design and superior operation. Scrappy marketing draws on the same kind of smart planning, design efficiency and effectiveness.
  3. “See ideas everywhere” – Adapt great business and promotional ideas, no matter where they may originate, including concepts from other industrial sectors. Find what works, and emulate them.

“Plans aren’t the secret. Planning is. It’s the continuing process of planning, acting and measuring that moves the organization in the direction of its goals, not the plan document you might create.”

(John Jantsch, The Commitment Engine)


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“Start testing immediately. A little bit of something is better than a whole lot of nothing.”