(Book) Tactical SEO, a way to increase traffic to your website!

Wonderful reading material, I would rate it at (6/10★) maybe because the topic is quite dry. Nonetheless, did finish the book to keep my “at least 2 books a week” mission for 2019.

If you’re a blogger or into online business, this is a wonderful book for you to get ahead. It is a comprehensive, well-designed search engine optimization (SEO) strategy can increase your search engine ranking and drive visitors to your site. If you design your website with SEO in mind, you can do a better job of engaging visitors and achieving higher conversion rates.

Key lessons from the book

  • How search engine optimization (SEO) works,
  • How digital marketers use SEO to drive website traffic, and
  • What SEO activities and practices will improve your business.

Main Reading Points

  • The goal of SEO is to increase traffic from search engines to your website.
  • Google: dominant global search engine.
  • Delivering SEO relies on managing this process: “analysis, research, strategy, technical, on site, off site, report and refine.”
  • Stay flexible to respond to changes in the market.
  • To boost your ranking value and to optimize indexing, create site content with SEO in mind.
  • SEO-designed content increases the time and engagement users experience on your site.
  • Search “ripples” are a visual device that shows how actions lead to a result.
  • A well-balanced SEO tactic includes metrics, but focuses on activities that drive value.
  • The four main areas of focus in a value-driven strategy are “website, user, search engine and business.”
  • Common search metrics : “click-through rate, bounce rate, time spent on page/site, user engagement, pages seen per visit, demographics and end results.”

Search Engine Optimization (SEO)

Understanding the context and rationale for each step of our search engine optimization (SEO) process would enables us to craft an effective strategy.

This definition may help:

SEO “is the application of specialized expertise for the purpose of increasing the quality and quantity of organic (earned, natural or free) traffic from search engines to a website.”

The most important search engines, including Google, Bing and Yahoo, provide answers to users’ queries in the form of a list of websites and pages that focus on the requested topic.

Effective search engine optimization (SEO) helps your customers find what they want and need easier. Even people who are unfamiliar with digital marketing recognize what SEO is and understand how important it is in drawing visitors to your site. The website visits you receive that don’t entail paying a cost per click are organic traffic. Such visits stem from your site’s visibility or from the impressions you generate with organic marketing.

SEO provides visibility by engaging and interacting with users. When visitors create and share user-generated content (UGC) by posting reviews and suggestions on your site, they promote public trust in your brand. Creating unique and in-depth content for your site increases your UGC.

SEO isn’t expensive, it works for you around the clock and it attracts more people to your website. Yet, some website owners who’d welcome extra traffic still limit their SEO efforts to the use of a single key word, prioritization, link building and ranking goals.

Google

Founded in 1998, Google became a $55-billion company by 2014. It is far and away the most dominant global search engine. Its market share is three times that of its closest competitor’s. Google defines success in terms of how well it serves users and it reflects its intense user focus in all that it does. Google takes a continuous improvement approach to its search engine and constantly strives to surpass its accuracy and speed records.

However, a sound SEO strategy goes beyond Google to include other search engines such as Bing and Yahoo. They vary slightly and each provides access to different target audiences. SEO practitioners should work from a Google/SEO checklist that includes methods for optimizing Google like “title tags,” “mobile optimization” and performance enhancers such as “anchor text” –text with clickable links and images.

The SEO Process

A structured approach to SEO relies on establishing a process that organizes your activities, provides consistency and enables repeatable success in boosting your search results. Since search is always evolving, SEO frameworks must leave room for flexibility and adaptation.

A typical SEO process includes:

  • “Analysis” – Outline a set of goals and deliverables and identify key performance indicators (KPI).
  • “Research” – To gather information for shaping your SEO strategy, conduct a SWOT review of your current “strengths, weaknesses, opportunities and threats.”
  • “Strategy” – Create a framework for achieving your objectives.
  • “Technical” – Set up a website technology plan that supports your SEO.
  • “On site” – Every touchpoint on your site, including the domain name, affects search engines. On-site considerations include items that are visible externally, such as meta descriptions and title tags.
  • “Off site” – Off-site signals weight heavily toward links, although other factors, such as citations, also influence results.
  • “Report and refine” – Set up metrics that show you how well your SEO strategy is performing.
Your SEO process should be a loose, agile framework.

If it’s not, you’ll miss the opportunities that arise in a continually changing industry. You’ll stifle creativity and innovation, and become a follower rather than a leader.

Long- and Short-Term Strategy

To be sure people find it, boost your site with descriptive URLs and site maps.

To boost ranking value and optimize indexing, create website content with SEO in mind from the outset. Make your content user-oriented, valuable, and easy to find and use. Solving problems, proposing solutions and providing data your users want and need will increase the value of your content.

Long Term

Finding the correct balance between a long-term and a short-term strategy is a challenge for most SEO experts. Ongoing long-term SEO activities are practices you maintain for a period of six months or longer.

Ensuring a positive user experience requires continuous website maintenance that focuses on improving performance daily, responding to changes and innovations, and fulfilling user expectations.

Short-Term

In contrast, short-term strategies are actions designed to elicit an immediate, positive response. Begin by searching for missed opportunities and finding small changes – “low-hanging fruit” – that are easy to implement.

Replicate Success : Learn which of your competitors’ tactics worked in the past or are working now. Always seek to improve your search performance by fixing bugs immediately, increasing speed when you can and enhancing your mobile performance.

Ripples

Google once offered a feature named “Ripples” that people could use to share and reshare their original content. Google named this feature after the ripples a stone makes when you toss it into a pond, because shared and reshared content ripples out through the Internet.

Google removed the feature in 2015, but the concept of ripples is a powerful metaphor of the way your actions may cause subsequent actions, and those actions, more actions – all starting with your content.

Separating SEO from Return on Investment (ROI)

Viewing SEO strictly through the lens of ROI thwarts the goals of building and driving value. Building an SEO strategy based on granular metrics excludes actions that don’t directly affect those measurements. However, the tangential but positive effects of a worthwhile change may not directly correlate to a measured activity and may remain invisible to metrics.

For example, quality blog content increases users’ trust in your brand and may increase positive word of mouth, but neither bonus will show up in your measurements of transactions.

To evaluate how your current optimization efforts are doing, check your search engine results pages (SERPs). Assess the quality of this traffic by analyzing the data on click-through rate (CTR), time visitors spent on your site and other relevant metrics. Even when metrics don’t drive your strategy, they are useful tools for evaluating how your SEO is performing and in what specific ways or arenas. Studying data regarding impressions, clicks, SEO traffic, linking and referrals can help you refine and revise the components of your strategy.

Value-Driven Strategy

A value-driven strategy focuses on four key areas:

  1. “Website value” – This includes the site’s technical design and architecture.
  2. “User value” – This refers to the elements that contribute to the user’s experience, such as content and accessibility.
  3. “Search engine value” – Search engine value pertains to the signals that register on the Google ranking algorithm, such as metadata, linking, key words and themes.
  4. “Business value” – This value derives from fulfilling your commercial objectives and returns.

Metrics provide insight and deliver real-time information for measuring the success of your SEO strategy. Worthwhile metrics paint a clear and immediate portrait of how users interact with your site and content. Common search metrics include “click-through rate, bounce rate, time spent on page/site, user engagement, pages seen per visit, demographics and end results.”

Evaluate Your Activity Checklist

To gather information that will help you evaluate and modify your activity checklist, ask your SEO staff these questions:

  • Why are you taking this step?
  • What effect did it have the last time you tried it?
  • What should you do to follow up?
  • What goal are you trying to meet, and did you meet it?
  • What feedback did you receive from your users?

SEO Plus

Don’t limit your SEO strategy to maximizing search engine discovery and ranking. Limiting your scope in that way would impede your campaign’s success. A comprehensive approach to SEO includes taking care of other digital arenas where users interact with your brand, offerings and website.

Incorporate four main digital hubs into your SEO strategy: “content, social media, pay-per-click (PPC) and design.”

Quality Content

While creating quality content is crucial, quality alone isn’t enough to attract an audience. However, superior web content helps your site outshine your competitors’ sites, increases the time users spend with you, and boosts the quality of their interaction with your material. Providing original, intelligent content positions you as a thought leader and an expert in your industry.

But even wonderful content needs correct coding. Proofread for errors in spelling and grammar, and make your material easy to load and navigate.

In SEO terms, fit key words organically into your page headers, secondary headlines and text that centers around that topic.

When people engage with your content, post comments about it and share it on social media, their activities boost the likelihood of search engines discovering your site. Leveraging social media to get readers to discover your content is a strategic and savvy SEO move. Additionally, social media data will tell you what your target audience wants and responds to, thus informing your ongoing content creation.

The idea that media outlets compete with each other is a popular misconception. An increase in audience percentage on one medium does not necessarily mean a decrease in others. Pay-per-click campaigns can supplement organic SEO activities and ensure that your target audience sees your content as frequently as possible.

Always Evolving

The SEO environment is always evolving. SEO practitioners must constantly learn and adapt. Recent trends affecting SEO strategy include mobile and app search, and the integration of social media into search engine results. New technologies such as artificial intelligence can enhance searching as search engines explore more deeply into video, still images and voice.

Don’t keep this to yourself. Share it & Tell the world.

Also, checks these awesome pages

1. How to Lose Weight?
2. Book Review & Summary
3. Personal Development
4. Health & Fitness
5. Islam
6. Oil & Gas
7. Product Reviews
8. Downloadable
9. Privacy Policy & Disclaimer
10. Contact Info
11. Recommendation
12. Making Sense of Deals

(Note) The SEO Tips That Helped Tally 20 Million Visits A Month

This might be one of my ground-breaking notes. It will illuminate the reason behind why most SEO strategies might fail and how we should try to stay agile and adapt to ever changing search engine algorithm.

Although, I’m still relatively new to blogging, I believe this one is worth reading, remembering and practicing (disclaimer – valid until Google alter their current algorithm).

This note will cover on

  1. How Google’s algorithms may affect our SEO strategy; and
  2. How to identify and solve problems with your website’s SEO.

Key Points

  1. Before the roll-out of Google’s Panda algorithm, SEO managers could raise a site’s search rankings by simply creating a lots of keyword-packed pages
  2. Panda punishes sites with weak content and rewards sites with high-quality content (defined by Google’s own guidelines).
  3. Monitor how Google crawls your website, create strong intra-site cross-links and eliminate any indexed content that harms your search ranking.
  4. Model your initial SEO strategy on those of your successful competitors.
  5. Approach SEO as a tool for obtaining repeat customers rather than one-time clicks.

Panda Search Algorithm

Google rolled out its Panda search algorithm with new SEO rules in 2011 which means that sites could no longer trick Google into giving a high search ranking by leveraging backlinks or cramming pages full of designated keywords. I tried that, does not work that well for me, maybe you might have relatively better success stories with backlinks and keywords targeting.

Instead, according to Panda search algorithm, sites had to provide good content for users or face penalties.

What content does Google consider “good”? EAT

Rather than relying on your own definition of what good content entails, examine Google’s guidelines. Google provides roughly 150 pages of recommendations which, if followed, will help a site rank highly in the Google search engine.

The core of these recommendations is “expertise, authority and trustworthiness” (EAT).

Sites with these qualities rank well.


Example:

A shopping website like Wanelo, for example, demonstrates its EAT by providing high-quality photos, shipping and return information, social proof (press coverage) and customer reviews of products.


“Optimization is only as strong as one’s understanding of the search engine part of the equation. When the rules of search change, so must the strategy.”

In addition to following Google’s guidelines as closely as possible, you should check on a weekly basis how Google crawls your website. If you find Google is looking at pages you don’t want the search engine to index (pages without strong content or duplicate pages), use Google Webmaster Tools to block Google’s access to those pages (or, if they’re a group, the whole directory).

On the other hand, Google will sometimes ignore pages without internal links. You can improve a page’s chances of being crawled by ensuring you link among all the important pages on your site.

“Be aggressive with SEO in the sense that you want to deploy resources to work on it in the first place, but don’t do too much too fast that’s not in your actual strategy.”

(Yummly chief growth officer, Ethan Smith)

Winning SEO Strategy?

The best way for start-ups to find a winning SEO strategy is through research: Ask about, analyze and then model your initial SEO strategy on those of successful competitors.

Businesses must take the correct approach to SEO: Don’t just treat it as a way to get Google users to click through to your site once; think long-term.

Consider how you might get a user to register his or her email, write a review, or download your app. And while you should be pursuing SEO from your business’s inception, don’t hire an SEO expert or team too soon. Wait until you have gained some “traction and traffic” which an expert can build upon.

Then hire someone with a solid SEO track record. Although, in my case, I would prefer to try to learn these by myself. Since blogging is just a hobby of mine.

One Punch Man – The Hero for Fun. And in case you’re wondering why it’s here. No reason. Just to see if you’re still reading. 🙂
Don’t keep this to yourself. Share it & Tell the world.

Also, checks these awesome pages

1. How to Lose Weight?
2. Book Review & Summary
3. Personal Development
4. Health & Fitness
5. Islam
6. Oil & Gas
7. Product Reviews
8. Downloadable
9. Privacy Policy & Disclaimer
10. Contact Info
11. Recommendation

12. Making Sense of Deals


(Blogging) Videos & Webinars

Videos and Webinars

People respond well to video, which can be a powerful tool for driving viewers to your website.

Make sure you have good “content tags, related keywords and transcription information,” that is, the contextual data that search engines rely on to classify videos.

Using video, you can tell great stories quickly, so limit your films to three minutes or less. Short videos load faster, though longer video product reviews can be effective.

Include a written transcript of your video.

Use webinars as online educational tools to demonstrate your expertise. Webinars are great business builders because anyone who signs up is already interested in your products or services. Keep the sales message in your webinars subtle. If you come on too strong, webinar participants will feel that you’ve taken advantage of them.

Get a third-party expert to host your webinar.

“Videos and webinars are among the hottest ways to attract attention and cement your position as a topic authority.”


Read more on
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”


(Blogging) Search Marketing

“Don’t make the mistake of assuming that the domain you want is available.”

Search Marketing

Search marketing involves search engine optimization through both “organic search marketing,” which delivers results over an extended period, and “paid search marketing,” which provides quick results.

A quality search-marketing program involves both organic and paid search marketing.

Organic search is built on “the five pillars of trust”:

  1. “Authority” – Provide comprehensive content which include details, pictures, product specifications, and so on, on your website to establish your credibility.
  2. “Explanations” – The more detailed information a website provides, the better it will do. Offer up-to-date knowledge on the latest trends. Include a comprehensive FAQ list that answers your visitors’ questions. Update this list regularly.
  3. “Simplicity” – Although your website must be “comprehensive” and “detailed,” keep it simple and easy to find and follow.
  4. “Follow-up” – Visitors represent potential sales now and later. Encourage them to make future sales by providing a “wish lists” function to enable people to indicate what purchases they might make the next time they visit your website.
  5. “Security” – Assure your visitors that you can protect their vital personal information: “names, addresses, contact numbers and credit card information.”

“Search engines are where information seekers, shoppers and businesses all go to find what they’re looking for.”

Begin your online marketing with keyword research. Such research reveals what potential customers look for when they search online.

Some worthwhile research tools include Wordtracker, Keyword Discovery, AdWords by Google and hittail.com.

“Keyword research is the best place to start any online project.”

Paid searches involve paying for bids to move your ad up as prominently as possible in a cost-based system. Your bid corresponds to the value of a specific keyword. Google tries to ensure that advertisers get the most from their paid search campaigns. When you pay to have your ad prioritized based on keywords, Google positions it prominently among relevant search results. Plan your attack. With some keywords costing from $5 to $20 for each click, a scattershot approach costs dearly. Take heart, though; some keywords can be had for a dime.

“Most businesses will find it is much easier to double their conversion rates than to double their traffic.” (Bryan Eisenberg, author of Call to Action)

Local online search helps users find businesses in their area, like a local gunsmith or a Chinese food store. This is different from localization, which involves websites that focus on a localized phenomenon, like the weather in San Diego. Websites providing such targeted information may not be sited in the place they report upon; information about any city’s weather could appear on a national weather site. But local search concerns only businesses and entities in a specific place. You do not have to have a website for local search to find you. All you need to do is provide as much information to search engines as you can, including contact data and “photographs of your business, products or services in action.”

If your business is local(ized), please consider targeted social media / platform ads, it is cheaper and can be much more effective.


You should also consider social media marketing


Recommended Social Media Marketing Guides

“No visitors equals no sales.”

Experts say paid searches should always lead to “dedicated landing pages.” A landing page is the page that searchers reach when they click on an ad. The content of your landing page should perfectly match your ad’s message. Having a dedicated landing page provides a clear pathway to convert website visitors to customers. Test your landing pages to make sure they deliver the best results. Use search engine tools and systems to track your results. For the best sell-through, make the visitor’s “sales process” path as simple as possible.

“Sites built to be search friendly are usually also very people friendly.”

Your domain name drives your online marketing. The best domain name addresses end in .com.

Smart “content location” helps improve your search engine optimization (SEO) results. Visitors should not have to click through numerous levels to get to the content they want, so connect your content as closely as possible to the “root of the domain.”

Good web design calls for limiting “folder depths on your own website to fewer than four from the home page.” The “structure” of your URL also is important. Make your URLs “keyword-rich.” Place at least 250 words of content on your Web pages, and post “at least 100 pages of content.”

Each page should be unique. Develop quality pages and keep an “editorial calendar” to remind you when to create and add fresh material. Develop as many links to your website as possible. Request that other websites link to yours.

The more the merrier, but go for quality instead of quantity.

“Don’t make the mistake of assuming that the domain you want is available.”


Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”


(Blogging) Monetizing Your Website

Maximizing the number of visitors and
Converting as many as possible into customers.

Get Them to Visit, Then Close The Deal

Some 30% to 70% of all the people who visit your website want to purchase what you have to sell. If you can convert only 50% of them into buyers on a regular basis, your online operations can become immensely profitable.

Monetizing your website involves two primary activities:

  1. Maximizing the number of visitors and
  2. Converting as many as possible into customers.

To turn lookers into buyers, you must build and maintain a good website. Visitors to compelling, educational and simple websites spend more time at those sites.

This impresses search engines. Visitors who click “the ‘back’ button” do not impress them. Search engines translate rapid departures to mean that visitors did not find what they want. This negatively affects a website’s rankings by search engines.


Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”


(Blogging) Obstacles

“Do what you can do, do the best you can do and then be okay with that.”

Internal and External Obstacles

How much time do you want to devote to your entrepreneurial efforts?

How much time can you commit before this work takes a toll on your quality of life?

The energy you invest in your home business will vary depending on your stage of life. Finding the right balance is a juggling act that you’ll revisit as it develops.

An at-home business can expand to fill every hour of the day, so you will need to exercise basic time-management skills to keep it in check. Plan your working hours and schedule your activities in time increments. Use your schedule as a guideline, but remain flexible. Don’t let social media eat into your day. Say no to requests and obligations that you don’t enjoy, that don’t help your business, or that take time away from your family.

“Do what you can do, do the best you can do and then be okay with that.”

Learn from your failures and your successes.

In addition to your own inevitable self-doubt and trust me you will, you may have to contend with other people’s misgivings. Some criticism is constructive, but never let other people’s negativity thwart your progress.


Read more on social media marketing
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Blogging) On Earnings

“Financial freedom is not just about getting your finances in order. It’s about mentally getting your head in the right space.”

Earnings That Earn on Their Own

Passive revenue, also known as residual income, comes from investments or projects that continue earning without demanding as much work as when you started.

For example, writing e-books. If you have extensive knowledge in a particular area, establish yourself as an expert by offering seminars, producing tutorials or writing a blog. Create an e-book to sell via Amazon or as a PDF download.

Direct sales can be profitable for someone who is passionate about the product, who has a large network of friends and who loves selling. You earn residual income by training a team and receiving a percentage of your team members’ sales.

Before you commit to a direct sales company, research its start-up costs, commission structure and recruitment policies. Choose to represent a company that requires little up-front money, offers a fair commission structure of between 20% and 30%, and has a good reputation and a proven history of integrity.

“Financial freedom is not just about getting your finances in order. It’s about mentally getting your head in the right space.”

Blogs can be a source of passive income through sidebar ads and affiliate links. While the financial start-up costs are low, the investment of time and energy is high. Identify a topic about which you are passionate and knowledgeable.

Pick a name that states your blog’s purpose. Commit to writing high-quality content a minimum of three times per week. Respond to reader posts, encourage input and feedback, and thank people for following you. Network with other bloggers and collaborate.

“If you feel inexperienced, unmarketable or unskilled, know that you are not alone.”


Read more on social media marketing
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”