(Book) Tactical SEO, a way to increase traffic to your website!

Wonderful reading material, I would rate it at (6/10★) maybe because the topic is quite dry. Nonetheless, did finish the book to keep my “at least 2 books a week” mission for 2019.

If you’re a blogger or into online business, this is a wonderful book for you to get ahead. It is a comprehensive, well-designed search engine optimization (SEO) strategy can increase your search engine ranking and drive visitors to your site. If you design your website with SEO in mind, you can do a better job of engaging visitors and achieving higher conversion rates.

Key lessons from the book

  • How search engine optimization (SEO) works,
  • How digital marketers use SEO to drive website traffic, and
  • What SEO activities and practices will improve your business.

Main Reading Points

  • The goal of SEO is to increase traffic from search engines to your website.
  • Google: dominant global search engine.
  • Delivering SEO relies on managing this process: “analysis, research, strategy, technical, on site, off site, report and refine.”
  • Stay flexible to respond to changes in the market.
  • To boost your ranking value and to optimize indexing, create site content with SEO in mind.
  • SEO-designed content increases the time and engagement users experience on your site.
  • Search “ripples” are a visual device that shows how actions lead to a result.
  • A well-balanced SEO tactic includes metrics, but focuses on activities that drive value.
  • The four main areas of focus in a value-driven strategy are “website, user, search engine and business.”
  • Common search metrics : “click-through rate, bounce rate, time spent on page/site, user engagement, pages seen per visit, demographics and end results.”

Search Engine Optimization (SEO)

Understanding the context and rationale for each step of our search engine optimization (SEO) process would enables us to craft an effective strategy.

This definition may help:

SEO “is the application of specialized expertise for the purpose of increasing the quality and quantity of organic (earned, natural or free) traffic from search engines to a website.”

The most important search engines, including Google, Bing and Yahoo, provide answers to users’ queries in the form of a list of websites and pages that focus on the requested topic.

Effective search engine optimization (SEO) helps your customers find what they want and need easier. Even people who are unfamiliar with digital marketing recognize what SEO is and understand how important it is in drawing visitors to your site. The website visits you receive that don’t entail paying a cost per click are organic traffic. Such visits stem from your site’s visibility or from the impressions you generate with organic marketing.

SEO provides visibility by engaging and interacting with users. When visitors create and share user-generated content (UGC) by posting reviews and suggestions on your site, they promote public trust in your brand. Creating unique and in-depth content for your site increases your UGC.

SEO isn’t expensive, it works for you around the clock and it attracts more people to your website. Yet, some website owners who’d welcome extra traffic still limit their SEO efforts to the use of a single key word, prioritization, link building and ranking goals.

Google

Founded in 1998, Google became a $55-billion company by 2014. It is far and away the most dominant global search engine. Its market share is three times that of its closest competitor’s. Google defines success in terms of how well it serves users and it reflects its intense user focus in all that it does. Google takes a continuous improvement approach to its search engine and constantly strives to surpass its accuracy and speed records.

However, a sound SEO strategy goes beyond Google to include other search engines such as Bing and Yahoo. They vary slightly and each provides access to different target audiences. SEO practitioners should work from a Google/SEO checklist that includes methods for optimizing Google like “title tags,” “mobile optimization” and performance enhancers such as “anchor text” –text with clickable links and images.

The SEO Process

A structured approach to SEO relies on establishing a process that organizes your activities, provides consistency and enables repeatable success in boosting your search results. Since search is always evolving, SEO frameworks must leave room for flexibility and adaptation.

A typical SEO process includes:

  • “Analysis” – Outline a set of goals and deliverables and identify key performance indicators (KPI).
  • “Research” – To gather information for shaping your SEO strategy, conduct a SWOT review of your current “strengths, weaknesses, opportunities and threats.”
  • “Strategy” – Create a framework for achieving your objectives.
  • “Technical” – Set up a website technology plan that supports your SEO.
  • “On site” – Every touchpoint on your site, including the domain name, affects search engines. On-site considerations include items that are visible externally, such as meta descriptions and title tags.
  • “Off site” – Off-site signals weight heavily toward links, although other factors, such as citations, also influence results.
  • “Report and refine” – Set up metrics that show you how well your SEO strategy is performing.
Your SEO process should be a loose, agile framework.

If it’s not, you’ll miss the opportunities that arise in a continually changing industry. You’ll stifle creativity and innovation, and become a follower rather than a leader.

Long- and Short-Term Strategy

To be sure people find it, boost your site with descriptive URLs and site maps.

To boost ranking value and optimize indexing, create website content with SEO in mind from the outset. Make your content user-oriented, valuable, and easy to find and use. Solving problems, proposing solutions and providing data your users want and need will increase the value of your content.

Long Term

Finding the correct balance between a long-term and a short-term strategy is a challenge for most SEO experts. Ongoing long-term SEO activities are practices you maintain for a period of six months or longer.

Ensuring a positive user experience requires continuous website maintenance that focuses on improving performance daily, responding to changes and innovations, and fulfilling user expectations.

Short-Term

In contrast, short-term strategies are actions designed to elicit an immediate, positive response. Begin by searching for missed opportunities and finding small changes – “low-hanging fruit” – that are easy to implement.

Replicate Success : Learn which of your competitors’ tactics worked in the past or are working now. Always seek to improve your search performance by fixing bugs immediately, increasing speed when you can and enhancing your mobile performance.

Ripples

Google once offered a feature named “Ripples” that people could use to share and reshare their original content. Google named this feature after the ripples a stone makes when you toss it into a pond, because shared and reshared content ripples out through the Internet.

Google removed the feature in 2015, but the concept of ripples is a powerful metaphor of the way your actions may cause subsequent actions, and those actions, more actions – all starting with your content.

Separating SEO from Return on Investment (ROI)

Viewing SEO strictly through the lens of ROI thwarts the goals of building and driving value. Building an SEO strategy based on granular metrics excludes actions that don’t directly affect those measurements. However, the tangential but positive effects of a worthwhile change may not directly correlate to a measured activity and may remain invisible to metrics.

For example, quality blog content increases users’ trust in your brand and may increase positive word of mouth, but neither bonus will show up in your measurements of transactions.

To evaluate how your current optimization efforts are doing, check your search engine results pages (SERPs). Assess the quality of this traffic by analyzing the data on click-through rate (CTR), time visitors spent on your site and other relevant metrics. Even when metrics don’t drive your strategy, they are useful tools for evaluating how your SEO is performing and in what specific ways or arenas. Studying data regarding impressions, clicks, SEO traffic, linking and referrals can help you refine and revise the components of your strategy.

Value-Driven Strategy

A value-driven strategy focuses on four key areas:

  1. “Website value” – This includes the site’s technical design and architecture.
  2. “User value” – This refers to the elements that contribute to the user’s experience, such as content and accessibility.
  3. “Search engine value” – Search engine value pertains to the signals that register on the Google ranking algorithm, such as metadata, linking, key words and themes.
  4. “Business value” – This value derives from fulfilling your commercial objectives and returns.

Metrics provide insight and deliver real-time information for measuring the success of your SEO strategy. Worthwhile metrics paint a clear and immediate portrait of how users interact with your site and content. Common search metrics include “click-through rate, bounce rate, time spent on page/site, user engagement, pages seen per visit, demographics and end results.”

Evaluate Your Activity Checklist

To gather information that will help you evaluate and modify your activity checklist, ask your SEO staff these questions:

  • Why are you taking this step?
  • What effect did it have the last time you tried it?
  • What should you do to follow up?
  • What goal are you trying to meet, and did you meet it?
  • What feedback did you receive from your users?

SEO Plus

Don’t limit your SEO strategy to maximizing search engine discovery and ranking. Limiting your scope in that way would impede your campaign’s success. A comprehensive approach to SEO includes taking care of other digital arenas where users interact with your brand, offerings and website.

Incorporate four main digital hubs into your SEO strategy: “content, social media, pay-per-click (PPC) and design.”

Quality Content

While creating quality content is crucial, quality alone isn’t enough to attract an audience. However, superior web content helps your site outshine your competitors’ sites, increases the time users spend with you, and boosts the quality of their interaction with your material. Providing original, intelligent content positions you as a thought leader and an expert in your industry.

But even wonderful content needs correct coding. Proofread for errors in spelling and grammar, and make your material easy to load and navigate.

In SEO terms, fit key words organically into your page headers, secondary headlines and text that centers around that topic.

When people engage with your content, post comments about it and share it on social media, their activities boost the likelihood of search engines discovering your site. Leveraging social media to get readers to discover your content is a strategic and savvy SEO move. Additionally, social media data will tell you what your target audience wants and responds to, thus informing your ongoing content creation.

The idea that media outlets compete with each other is a popular misconception. An increase in audience percentage on one medium does not necessarily mean a decrease in others. Pay-per-click campaigns can supplement organic SEO activities and ensure that your target audience sees your content as frequently as possible.

Always Evolving

The SEO environment is always evolving. SEO practitioners must constantly learn and adapt. Recent trends affecting SEO strategy include mobile and app search, and the integration of social media into search engine results. New technologies such as artificial intelligence can enhance searching as search engines explore more deeply into video, still images and voice.

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(Wealth) The Six Steps to Financial Independence

The world is filled with get-rich schemes and early retirement plans which promises a lot for very little. In this case, remember this, if it’s too good to be true, it’s probably is.

Here are the 6 steps to financial independence.

Step One: “Face the Facts”

True wealth is not about money, cars or mansions. Real wealth equals financial freedom, with liberation from boring jobs, bill collectors and lost sleep.

Financial freedom means you have sufficient funds and an automatic flow of “passive income” to pay for the nuts and bolts of life (food, home, entertainment, education) and for retirement.

“Passive income” is money you earn from real estate, bonds, equities, business ventures, royalties and other investments. It’s called “passive income” because you don’t have to clock in traditional nine-to-five hours to earn money.

This kind of income is the key to wealth and a comfortable retirement.

Begin with a savings plan.

A strategy for saving money provides the launch pad for your wealth-building journey.

The formula is simple: Spend less than your paycheck.

Too often people waste extra income on frills and toys. They may make you feel posh momentarily, but they sap your bank account. Remember this, even if you can pay the monthly payment, doesn’t mean you can afford it. Only buy if you can pay cash for it.

“Having enough money can liberate you from a thankless job, free you to follow dreams and allow you to take care of your loved ones.”

Calculate how much money you need for retirement; tally your costs of shelter, food, utilities, entertainment, travel, taxes and other nuts-and-bolts items.

Your goal is to accumulate a net worth of 10 to 13 times more than the amount you need each year, depending on what you believe your investments will earn.

“If you think that you’ll live another 30 years and believe the market will average a mere 8% ROI, you’ll need a multiple of 13 to consider yourself comfortably well off.”

“You can’t wish yourself to wealth, you have to plan for it…one detail at a time.”

Step Two: “Plan to become Wealthy”

Launch your plans now. Dedicate an hour a day to a new venture or a money-generating idea that will create a steady stream of passive or extra income. Establish concrete financial and personal goals for your family, your career and even your social life.

Effective goals include your core values, personal dreams of achievement, relationships, health and finances.

Create a timeline by establishing annual, “medium-term” and longer-term goals.

For example:

  • Annual goals : Get a $15,000 salary hike; launch (for example) an Internet-based plumbing supply operation; develop more industry contacts in that business.
  • Seven-year target : Generate pre-tax income of $125,000 through a combination of rental property (income of $50,000), bonds/stocks (income stream of $35,000) and an equity stake in a business ($35,000 annually).

Divide each annual objective into 12 goals. Create weekly and daily targets. The recommended schedule for planning includes this dedicated time:

  • The yearly map – One complete day of planning each year.
  • The monthly agenda – A couple of hours of planning every four weeks.
  • The weekly planner – A 60-minute planning session every seven days.
  • The daily strategy – Plan 10 to 15 minutes daily, preferably in the early morning.

Step Three: “Develop Specific Wealthy Habits”

Amass a financial base by acquiring the habits of the wealthy.

The “Eight Habits of Highly Successful Wealth Builders” are:

  1. “Work hard” – The typical millionaire clocks in about 59 hours of work per week. The agenda is usually challenging, but the time speeds by because many hard-working, successful millionaires enjoy their work.
  2. Build strong skills – Wealth generators are accomplished in their fields. Their mastery of business skills gives them the poise and confidence to tackle new opportunities.
  3. Develop several sources of income – Diversified income streams build wealth. Some of the wealthiest individuals have more than 12 income sources.
  4. Buy a “relatively” modest house – Wealthy consumers typically live in relatively inexpensive homes. Average Americans with a net worth of $6.8 million paid $545,000 for their homes. Lower home prices translate into less expensive taxes, maintenance, utilities and other costs.
  5. Spend moderately – Wealth builders hold down spending even as their earnings continue to grow.
  6. Save your money – Save much more than you spend. Avoid costly lunches, trendy new clothes and the wasteful accumulation of junk.
  7. Pay the home team first – Set aside your savings before you pay bills.
  8. Count your dollars – Effective wealth generators take frequent and periodic inventory of their income, assets and possessions, and calculate monthly financial statements.

“The more money you have, the more choices you have.”

Forget about a budget; budgets are like trendy diets with an endless cycle of deprivation and over-indulgence.

To reduce expenses, “pay yourself first,” by regularly stashing a pre-set amount of your salary into savings.

“You are not going to get rich by saving 10% of your income every month.”

Keep your savings plan simple. Establish a renewable annual contract with yourself promising to save more this year than last year.

Begin now.

“To get your financial fortune started, you have to radically boost your income.”

Step Four: “Radically Increase Your Income”

The path to wealth requires a six-figure salary.

Choose among several routes to boost your income, including one or more of these revenue generators:

  1. a dramatic merit-driven raise from your current employer;
  2. freelance consulting;
  3. launching a part-time second business; and
  4. investing in income-generating property.

“The purpose of spending less is to have more.”

Don’t expect to get rich through standard raises. Over the past 10 years, salary increases have dropped sharply; they hit record lows in 2003. On an inflation-adjusted basis, total annual wages actually dropped from 2000 to 2002. It’s still possible to earn “above-average” raises and bonuses, but to do so you have to produce “above-average” results. Become an “invaluable” performer and quietly broadcast your results.

Arrive earlier, work efficiently, be a team player, assist your boss and document your performance.

“Your home isn’t meant to be an investment. It’s a sanctuary.”

Shift your career goals.

Decide to meet the qualifications of the most lucrative positions in your company or industry. Update your skills to fill the demands of high-paid posts that start at $130,000 annually. Top-earning positions include management, technical jobs and profit-producing jobs inside companies.

“Profit producers” – employees who tap into new ways to cut corporate expenses or locate new pockets of revenue are especially valued because their labors have a direct impact on the bottom line.

“Be suspicious of stock stories. The stock brokerage and information businesses work on the basis of drama.”

Employ your other talents to launch a part-time venture, such as a consulting business, a direct-marketing company, or a sales and services firm.

The universe of potential product sales is broad and includes audio/video recordings, diet products, office/craft supplies and Internet-based publishing.

Flipping in and out of real estate is also a potential source of income.

The guidelines for successful transactions include:

  1. Buy property for fair or below-market prices;
  2. Target neighborhoods that you know;
  3. Calculate and compare square-foot costs; and
  4. Create a realistic investment plan based on your budget.

“It is how you act, not what you think, that will determine your success.”

Step Five: “Get Rich While You Sleep”

Sweet dreams!

It’s possible to accumulate a fortune even when you’re slumbering. That’s because equity investments – in a private business or on Wall Street – appreciate (or depreciate) on a continuous basis. But if you enter the stock market, step carefully. A variety of factors – revenue forecasts, “price-to-earnings ratios” and historical earning trends will affect the value of share prices.

Follow these rules to avoid getting burned:

  • Target familiarity – Invest in companies and industries you know and understand.
  • Be wary of fables – The investment world is full of myths, hot hypes and other forms of corporate deceptions.
  • Create a “Plan B” – Keep your options open. Hope for the best, but plan for a worst-case scenario. Use “Stop-Loss” techniques to limit your risk. A “Stop-Loss order” enforces your pre-planned price for selling a stock. Basically, when a share price falls to that pre-set value, your broker activates your standing order to sell it. With such a plan, you’re less likely to fall prey to dangerous market emotions or risky Vegas-style investing.
  • Diversify – Purchase a wide range of shares from companies with large and small market capital levels. Investments in corporate bonds, Treasury bills, gold, real estate and foreign stocks also provide diversity and hedges against risk.
  • Contain risk – Establish guidelines for your investments in single stocks and in the overall stock market. A conservative investment portfolio typically has 5% to 20% of its assets in stock; a risky portfolio could lodge more than 80% percent of its assets in the stock market.

“Start saving now, even if your income is small [because] you want to create the habit of saving. When saving becomes habitual, it becomes easier. And anything that you can do easily, you’ll do better.”

Similar rules apply for potential investments in small, privately-owned companies. Examine the customer retention and “customer acquisition” levels of the business you are considering. How much does it spend to create new customers? Examine its profit statements and long-term growth opportunities.

Apply those same benchmarks if you plan to start your own business. Use your own time for your business development activities; avoid using any of your current employer’s resources to launch it. Consider a “home-based” venture that taps into your existing knowledge, skills and contacts. Cultivate opportunities with lofty profit margins, growth potential and unique products or services.

Real estate is an investment that can pay for itself, with a few caveats. Consider this example: You purchase a property for $100,000, with a $10,000 down payment and about $2,000 in closing costs. If your property value spikes by 6.5% a year, then in 11 years, your compounded annual gain will be $12,200, earning far more each year than your initial down payment.

The investment looks even better if the property generates “net rents” or a profit from rent revenue after subtracting taxes, insurance and maintenance.

This strategy does not work if you overpay for the property or make some related mistake due to lack of familiarity with the local rental market.

Learn the territory.

Step Six: “Retire Early”

This strategy yields early retirement, within seven to 15 years, or sooner. A “side business” is likely to generate a surplus of capital. Your part-time business ventures can produce annual returns of 20% and can go as high as 100%. Likewise, prudent property investments can yield up to 25% annually. What’s more, real estate and “side businesses” represent less risk than the stock market. Regardless of your investment path, follow these four basic signposts:

  1. The $25,000 net-worth threshold – Avoid stocks and bonds at this level. Be an aggressive saver; improve your employment value and invest in a small piece of residential real estate. Launch a business that does not require huge capital investments. (Forget restaurants or pharmaceuticals.) Consider developing a hobby into a lucrative opportunity. Sell supplies or services that you know well.
  2. Net worth of $25,000 to $100,000 – Keep emergency cash on hand. Invest in revenue-producing real estate. In the short term, buy, renovate and resell; for the long term, buy income rental properties. Purchase a $10,000 stake in a small business. Or use that sum to create your own venture. Invest in municipal bonds, Treasury bills or top-quality corporate bonds.
  3. Net worth of more than $100,000, but not quite independent – Reserve easy access emergency funds for three to six months of living expenses. Buy a small emergency stash of gold and a collection of hard assets: art, furniture, books, coins and dolls. Invest in equity-generating real estate, part-time businesses, stocks and bonds.

Financial independence – You are fiscally independent if your balance sheet totals a minimum “of 10 times the amount” of after-tax income you need. At this stage, aim for a diversified mix of stocks/equity funds, bonds, real estate, fun money and emergency gold and cash.


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If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”


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Story of the snake and the saw

A snake entered a Carpentry Shop, and as it crawled to the corner, it went through a saw and hurt itself a little bit. At that time he turned and bit the saw, and biting the saw, he hurt himself badly in the mouth.

Then, not understanding what was happening to him and thinking that saw was attacking him, he decided to roll around the saw as if wanting to suffocate him with his whole body, and shaking with all his strength. It was so, unfortunately, the snake ended up being killed by the saw.

Sometimes we react in anger, thinking about hurting those who hurt us, but we are hurting ourselves.

In life, sometimes it is better to #ignore situations, #people and offenses. Because the consequences can be irreversible and catastrophic.

It is always better to act in love even if it cost a lot, in the face of hate or idle words! Why if God is on your side, you will see all your enemies fall and swallow their own words….


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