(Book) Tactical SEO, a way to increase traffic to your website!

Wonderful reading material, I would rate it at (6/10★) maybe because the topic is quite dry. Nonetheless, did finish the book to keep my “at least 2 books a week” mission for 2019.

If you’re a blogger or into online business, this is a wonderful book for you to get ahead. It is a comprehensive, well-designed search engine optimization (SEO) strategy can increase your search engine ranking and drive visitors to your site. If you design your website with SEO in mind, you can do a better job of engaging visitors and achieving higher conversion rates.

Key lessons from the book

  • How search engine optimization (SEO) works,
  • How digital marketers use SEO to drive website traffic, and
  • What SEO activities and practices will improve your business.

Main Reading Points

  • The goal of SEO is to increase traffic from search engines to your website.
  • Google: dominant global search engine.
  • Delivering SEO relies on managing this process: “analysis, research, strategy, technical, on site, off site, report and refine.”
  • Stay flexible to respond to changes in the market.
  • To boost your ranking value and to optimize indexing, create site content with SEO in mind.
  • SEO-designed content increases the time and engagement users experience on your site.
  • Search “ripples” are a visual device that shows how actions lead to a result.
  • A well-balanced SEO tactic includes metrics, but focuses on activities that drive value.
  • The four main areas of focus in a value-driven strategy are “website, user, search engine and business.”
  • Common search metrics : “click-through rate, bounce rate, time spent on page/site, user engagement, pages seen per visit, demographics and end results.”

Search Engine Optimization (SEO)

Understanding the context and rationale for each step of our search engine optimization (SEO) process would enables us to craft an effective strategy.

This definition may help:

SEO “is the application of specialized expertise for the purpose of increasing the quality and quantity of organic (earned, natural or free) traffic from search engines to a website.”

The most important search engines, including Google, Bing and Yahoo, provide answers to users’ queries in the form of a list of websites and pages that focus on the requested topic.

Effective search engine optimization (SEO) helps your customers find what they want and need easier. Even people who are unfamiliar with digital marketing recognize what SEO is and understand how important it is in drawing visitors to your site. The website visits you receive that don’t entail paying a cost per click are organic traffic. Such visits stem from your site’s visibility or from the impressions you generate with organic marketing.

SEO provides visibility by engaging and interacting with users. When visitors create and share user-generated content (UGC) by posting reviews and suggestions on your site, they promote public trust in your brand. Creating unique and in-depth content for your site increases your UGC.

SEO isn’t expensive, it works for you around the clock and it attracts more people to your website. Yet, some website owners who’d welcome extra traffic still limit their SEO efforts to the use of a single key word, prioritization, link building and ranking goals.

Google

Founded in 1998, Google became a $55-billion company by 2014. It is far and away the most dominant global search engine. Its market share is three times that of its closest competitor’s. Google defines success in terms of how well it serves users and it reflects its intense user focus in all that it does. Google takes a continuous improvement approach to its search engine and constantly strives to surpass its accuracy and speed records.

However, a sound SEO strategy goes beyond Google to include other search engines such as Bing and Yahoo. They vary slightly and each provides access to different target audiences. SEO practitioners should work from a Google/SEO checklist that includes methods for optimizing Google like “title tags,” “mobile optimization” and performance enhancers such as “anchor text” –text with clickable links and images.

The SEO Process

A structured approach to SEO relies on establishing a process that organizes your activities, provides consistency and enables repeatable success in boosting your search results. Since search is always evolving, SEO frameworks must leave room for flexibility and adaptation.

A typical SEO process includes:

  • “Analysis” – Outline a set of goals and deliverables and identify key performance indicators (KPI).
  • “Research” – To gather information for shaping your SEO strategy, conduct a SWOT review of your current “strengths, weaknesses, opportunities and threats.”
  • “Strategy” – Create a framework for achieving your objectives.
  • “Technical” – Set up a website technology plan that supports your SEO.
  • “On site” – Every touchpoint on your site, including the domain name, affects search engines. On-site considerations include items that are visible externally, such as meta descriptions and title tags.
  • “Off site” – Off-site signals weight heavily toward links, although other factors, such as citations, also influence results.
  • “Report and refine” – Set up metrics that show you how well your SEO strategy is performing.
Your SEO process should be a loose, agile framework.

If it’s not, you’ll miss the opportunities that arise in a continually changing industry. You’ll stifle creativity and innovation, and become a follower rather than a leader.

Long- and Short-Term Strategy

To be sure people find it, boost your site with descriptive URLs and site maps.

To boost ranking value and optimize indexing, create website content with SEO in mind from the outset. Make your content user-oriented, valuable, and easy to find and use. Solving problems, proposing solutions and providing data your users want and need will increase the value of your content.

Long Term

Finding the correct balance between a long-term and a short-term strategy is a challenge for most SEO experts. Ongoing long-term SEO activities are practices you maintain for a period of six months or longer.

Ensuring a positive user experience requires continuous website maintenance that focuses on improving performance daily, responding to changes and innovations, and fulfilling user expectations.

Short-Term

In contrast, short-term strategies are actions designed to elicit an immediate, positive response. Begin by searching for missed opportunities and finding small changes – “low-hanging fruit” – that are easy to implement.

Replicate Success : Learn which of your competitors’ tactics worked in the past or are working now. Always seek to improve your search performance by fixing bugs immediately, increasing speed when you can and enhancing your mobile performance.

Ripples

Google once offered a feature named “Ripples” that people could use to share and reshare their original content. Google named this feature after the ripples a stone makes when you toss it into a pond, because shared and reshared content ripples out through the Internet.

Google removed the feature in 2015, but the concept of ripples is a powerful metaphor of the way your actions may cause subsequent actions, and those actions, more actions – all starting with your content.

Separating SEO from Return on Investment (ROI)

Viewing SEO strictly through the lens of ROI thwarts the goals of building and driving value. Building an SEO strategy based on granular metrics excludes actions that don’t directly affect those measurements. However, the tangential but positive effects of a worthwhile change may not directly correlate to a measured activity and may remain invisible to metrics.

For example, quality blog content increases users’ trust in your brand and may increase positive word of mouth, but neither bonus will show up in your measurements of transactions.

To evaluate how your current optimization efforts are doing, check your search engine results pages (SERPs). Assess the quality of this traffic by analyzing the data on click-through rate (CTR), time visitors spent on your site and other relevant metrics. Even when metrics don’t drive your strategy, they are useful tools for evaluating how your SEO is performing and in what specific ways or arenas. Studying data regarding impressions, clicks, SEO traffic, linking and referrals can help you refine and revise the components of your strategy.

Value-Driven Strategy

A value-driven strategy focuses on four key areas:

  1. “Website value” – This includes the site’s technical design and architecture.
  2. “User value” – This refers to the elements that contribute to the user’s experience, such as content and accessibility.
  3. “Search engine value” – Search engine value pertains to the signals that register on the Google ranking algorithm, such as metadata, linking, key words and themes.
  4. “Business value” – This value derives from fulfilling your commercial objectives and returns.

Metrics provide insight and deliver real-time information for measuring the success of your SEO strategy. Worthwhile metrics paint a clear and immediate portrait of how users interact with your site and content. Common search metrics include “click-through rate, bounce rate, time spent on page/site, user engagement, pages seen per visit, demographics and end results.”

Evaluate Your Activity Checklist

To gather information that will help you evaluate and modify your activity checklist, ask your SEO staff these questions:

  • Why are you taking this step?
  • What effect did it have the last time you tried it?
  • What should you do to follow up?
  • What goal are you trying to meet, and did you meet it?
  • What feedback did you receive from your users?

SEO Plus

Don’t limit your SEO strategy to maximizing search engine discovery and ranking. Limiting your scope in that way would impede your campaign’s success. A comprehensive approach to SEO includes taking care of other digital arenas where users interact with your brand, offerings and website.

Incorporate four main digital hubs into your SEO strategy: “content, social media, pay-per-click (PPC) and design.”

Quality Content

While creating quality content is crucial, quality alone isn’t enough to attract an audience. However, superior web content helps your site outshine your competitors’ sites, increases the time users spend with you, and boosts the quality of their interaction with your material. Providing original, intelligent content positions you as a thought leader and an expert in your industry.

But even wonderful content needs correct coding. Proofread for errors in spelling and grammar, and make your material easy to load and navigate.

In SEO terms, fit key words organically into your page headers, secondary headlines and text that centers around that topic.

When people engage with your content, post comments about it and share it on social media, their activities boost the likelihood of search engines discovering your site. Leveraging social media to get readers to discover your content is a strategic and savvy SEO move. Additionally, social media data will tell you what your target audience wants and responds to, thus informing your ongoing content creation.

The idea that media outlets compete with each other is a popular misconception. An increase in audience percentage on one medium does not necessarily mean a decrease in others. Pay-per-click campaigns can supplement organic SEO activities and ensure that your target audience sees your content as frequently as possible.

Always Evolving

The SEO environment is always evolving. SEO practitioners must constantly learn and adapt. Recent trends affecting SEO strategy include mobile and app search, and the integration of social media into search engine results. New technologies such as artificial intelligence can enhance searching as search engines explore more deeply into video, still images and voice.

Don’t keep this to yourself. Share it & Tell the world.

Also, checks these awesome pages

1. How to Lose Weight?
2. Book Review & Summary
3. Personal Development
4. Health & Fitness
5. Islam
6. Oil & Gas
7. Product Reviews
8. Downloadable
9. Privacy Policy & Disclaimer
10. Contact Info
11. Recommendation
12. Making Sense of Deals

(Note) The SEO Tips That Helped Tally 20 Million Visits A Month

This might be one of my ground-breaking notes. It will illuminate the reason behind why most SEO strategies might fail and how we should try to stay agile and adapt to ever changing search engine algorithm.

Although, I’m still relatively new to blogging, I believe this one is worth reading, remembering and practicing (disclaimer – valid until Google alter their current algorithm).

This note will cover on

  1. How Google’s algorithms may affect our SEO strategy; and
  2. How to identify and solve problems with your website’s SEO.

Key Points

  1. Before the roll-out of Google’s Panda algorithm, SEO managers could raise a site’s search rankings by simply creating a lots of keyword-packed pages
  2. Panda punishes sites with weak content and rewards sites with high-quality content (defined by Google’s own guidelines).
  3. Monitor how Google crawls your website, create strong intra-site cross-links and eliminate any indexed content that harms your search ranking.
  4. Model your initial SEO strategy on those of your successful competitors.
  5. Approach SEO as a tool for obtaining repeat customers rather than one-time clicks.

Panda Search Algorithm

Google rolled out its Panda search algorithm with new SEO rules in 2011 which means that sites could no longer trick Google into giving a high search ranking by leveraging backlinks or cramming pages full of designated keywords. I tried that, does not work that well for me, maybe you might have relatively better success stories with backlinks and keywords targeting.

Instead, according to Panda search algorithm, sites had to provide good content for users or face penalties.

What content does Google consider “good”? EAT

Rather than relying on your own definition of what good content entails, examine Google’s guidelines. Google provides roughly 150 pages of recommendations which, if followed, will help a site rank highly in the Google search engine.

The core of these recommendations is “expertise, authority and trustworthiness” (EAT).

Sites with these qualities rank well.


Example:

A shopping website like Wanelo, for example, demonstrates its EAT by providing high-quality photos, shipping and return information, social proof (press coverage) and customer reviews of products.


“Optimization is only as strong as one’s understanding of the search engine part of the equation. When the rules of search change, so must the strategy.”

In addition to following Google’s guidelines as closely as possible, you should check on a weekly basis how Google crawls your website. If you find Google is looking at pages you don’t want the search engine to index (pages without strong content or duplicate pages), use Google Webmaster Tools to block Google’s access to those pages (or, if they’re a group, the whole directory).

On the other hand, Google will sometimes ignore pages without internal links. You can improve a page’s chances of being crawled by ensuring you link among all the important pages on your site.

“Be aggressive with SEO in the sense that you want to deploy resources to work on it in the first place, but don’t do too much too fast that’s not in your actual strategy.”

(Yummly chief growth officer, Ethan Smith)

Winning SEO Strategy?

The best way for start-ups to find a winning SEO strategy is through research: Ask about, analyze and then model your initial SEO strategy on those of successful competitors.

Businesses must take the correct approach to SEO: Don’t just treat it as a way to get Google users to click through to your site once; think long-term.

Consider how you might get a user to register his or her email, write a review, or download your app. And while you should be pursuing SEO from your business’s inception, don’t hire an SEO expert or team too soon. Wait until you have gained some “traction and traffic” which an expert can build upon.

Then hire someone with a solid SEO track record. Although, in my case, I would prefer to try to learn these by myself. Since blogging is just a hobby of mine.

One Punch Man – The Hero for Fun. And in case you’re wondering why it’s here. No reason. Just to see if you’re still reading. 🙂
Don’t keep this to yourself. Share it & Tell the world.

Also, checks these awesome pages

1. How to Lose Weight?
2. Book Review & Summary
3. Personal Development
4. Health & Fitness
5. Islam
6. Oil & Gas
7. Product Reviews
8. Downloadable
9. Privacy Policy & Disclaimer
10. Contact Info
11. Recommendation

12. Making Sense of Deals


(Blogging) Checking how well your marketing works

tally your “likes, followers, mentions, retweets, shares, subscribers, comments, favorites” and “clicks.”

Measure What Matters

You don’t know how well your digital marketing is performing unless you measure it. Unlike broadcast media, digital media provide a mountain of metric information.

For example, when it comes to online engagement, you can tally your “likes, followers, mentions, retweets, shares, subscribers, comments, favorites” and “clicks.”

Using web analytics, measure audience demographics, the number of visitors to your website, the time visitors spend there, the sources of your online traffic (“direct, referring sites, search”), conversions and sales, the types of electronic devices visitors use, page tracking, website search characteristics and “website performance” or speed.

To determine the positive effects of your branding or marketing, pay close attention to web analytics concerning number of new visitors compared to returning visitors.

To measure your community-building efforts, follow how many times the members of your online community interact.

To measure customer service, track the “number of incidents” of requested service and the “number of resolutions” of customers’ problems.


Read more on
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Blogging) Digital dots

Connect Your Digital Dots

Integrate all of your digital marketing for maximum efficiency.

Link your social media and content marketing to “email marketing and search-engine optimization; and also your social media account.”

Make it easy for people to find your digital marketing.

Boost and cross-connect it any way you can. Some sample messages include: Get the latest news by connecting with us on Twitter.” “Like us on Facebook for special offers and exclusive savings.”

Follow the dictates of the “POEM” rule: integrate your “paid, owned and earned media.”


Read more on
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”

(Fun Fact) Wiki?

“Under the old rules, the only way to get ‘published’ was to have your news release ‘picked up’ by the media.”

What’s a Wiki?

Wikis are Web sites that allow users to update, edit or remove materials. Wikipedia, a free encyclopedia to which the public has contributed 1.3 million entries, is the best-known wiki. It’s one of the 10 most-visited sites on the Web.

“Bloggers provide instantaneous and unsolicited comments on your products and this free information is just waiting for you to tap into it.”

You can contribute articles to Wikipedia if it has special knowledge about an area that Wikipedia has not yet fully addressed. To find out if Wikipedia is looking for additional information on a topic such as a product your company makes or a patent it holds, follow the links on its Wikipedia page. If a red link takes you to a blank page, you can submit new material.

Establishing your own wiki is a good marketing tactic, especially if none yet exists in your specialty area.

For example, one business-information provider founded a wiki that includes information-industry news and databases of business-news providers. Users can update their company profiles and contact information. Establishing the wiki was not difficult; a summer intern built it in eight weeks. However, maintaining the wiki, like maintaining any Web site, is more challenging: Someone must monitor it to make sure it is up-to-date and informative.

“Under the old rules, the only way to get ‘published’ was to have your news release ‘picked up’ by the media.”


Read more on
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”



(Blogging) How to Blog?

Weblogs, or blogs, have many uses, especially for marketing.

How to Blog

Weblogs, or blogs, have many uses, especially for marketing.

In fact, since they’re easier to manage than Web sites, some companies have created blogs without ever bothering to establish Web sites. Blogs show posts in reverse chronological order, with the newest post at the top of the list. Each post has a subject header, which makes a blog easy to navigate. Use data mining and search engines to find blogs that mention your company and its executives or its products, and post comments on them.

Blogs can contain negative as well as positive comments about the company, which may upset some traditional PR departments.

However, blogs have three important uses:

  1. To gauge public reactions to your business activities and products.
  2. To drive discussion of products and services.
  3. To serve as a forum for customers and prospects.

“Understanding buyers and building an effective content strategy to reach them is critical for success.”

Of course, companies use blogs to serve their own purposes; the bloggers are not independent. Some companies allow employees to post messages on company blogs without making clear their affiliation with the company. McDonalds’ corporate blog, which a senior executive writes and which includes video podcasts, discusses the company’s political positions, food quality and environmental efforts.

Use blogs for damage control, and to handle distribution problems or customer complaints. For example, a camera company accepted orders for a new camera before it had any in stock. Customers began publicizing their complaints on a major photography blog, saying that the company had charged their credit cards but never sent the cameras. A corporate communications executive apologized online and promised to correct the problem. The tone of the messages on the blog changed as customers realized the company had made an honest mistake.

“Content brands an organization as a thought leader.”

The executive says he monitors about 12 message boards and forums daily to discover what customers are saying about his company and what issues concern them. He posts comments to maintain his company’s reputation.


Read more on
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”



(Blogging) 9 commandments for online marketing success

Follow these “nine commandments for online marketing success”:

Follow these “nine commandments for online marketing success”:

  1. “Don’t worry about the technology” – The Internet can be daunting to newcomers, but don’t panic. Think of blogs and social networks as tools for promoting and marketing your work. Use RSS (Real Simple Syndication) feeds to “package” and circulate information that you post online. Connect to social networking sites to help you connect in a friendly way with your customers and prospects. Build your marketing strategy around these tools rather than reacting to the latest social-marketing fad.
  2. “Heed the interactive imperative” – The Internet is a two-way street. Use it to spread information, but don’t forget to listen as well. Use Web-based marketing to offer customers additional services, such as online ordering facilities, product demonstration videos or dispatch information.
  3. “Build customer relationships; don’t just chase sales” – Trying to create relationships with your clients using traditional media is too expensive to be practical. However, you can achieve this goal cost-effectively online.
  4. “Listen up! The ‘participation nation’ requires it” – Online, everyone has a voice. Engage with customers on your terms. Otherwise, they will engage with you on theirs.
  5. “Your profit potential depends on being more personal” – Web surfers don’t want to deal with impersonal corporations. They want to develop online acquaintances into friends. Friends give each other gifts. Offer “freemium giveaways.”
  6. “Grow beyond your Web site to a multichannel online ‘product presence’” – Provide e-mail newsletters, blogs, profiles on social networking sites, Google references, and online videos and photos.
  7. “Graduate from destination marketing to distributed engagement” – Online marketing is about targeting your message to specific groups. Establish a presence on the Web sites where your prime prospects spend their time. Engage with them to win them over. Use “pay-per-click keyword advertising” to target online searchers. Differentiate yourself from your competitors by making smart use of the Internet.
  8. “Nurture your brand’s reputation cloud” – The Internet has radically changed public relations, making print press releases into old news. Instead, generate “twitter chatter,” rankings on Amazon, photos on Flickr, blog posts and comments, and YouTube videos.
  9. “Publish or perish” – Use the Web to transform your products or services into online “superstars” and to extend your “fan” base. Use your blog to publish e-mail newsletters, or “noozles,” but if you don’t have something compelling to communicate, don’t post anything. Promote your professional expertise. Make sure that all of your online material is “evergreen” and will not quickly become dated. Don’t confine yourself to text; use video, teleseminars, podcasting and Internet radio. To evaluate your online marketing efforts, use “key performance indicator (KPI) metrics.”

Read more on
Recommended Social Media Marketing Guides

If you’re interested in starting to make money online or even starting a blog. Please read How to start a Blog.

“Start testing immediately. A little bit of something is better than a whole lot of nothing.”