Jab, Jab, Jab, Right Hook — Book Review
As for social media marketing is concerned, this book is definitely the best that I’ve read so far. Jab jab jab before the killer right hook.
I just love Gary Vee. However, for the book, I rated it at 4.00/5.00. A great read. Highly recommended.
In this book, he presents the nuanced differences among various social media is multilayered, functional and perceptive. He shares the best spending strategies for each platform to get the best result with the lowest cost.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
My rating: 4 of 5 stars
As for social media marketing is concerned, this book is definitely the best that i’ve read so far.
I just love Gary Vee.
I did share my reading notes on my blog.
In short, awesome bestseller from Gary Vee
View all my reviews
So here’s what i learned from the book for my notes:
✔ Social media marketing is difficult and takes time and effort.
✔ Content marketing requires both believe and understanding of social media.
✔ “Jab” your customers with lighthearted messages, then deliver a “right hook” that persuades them to buy.
✔ ‘Jab’ here usually refer to ‘give’ something worthwhile away without obvious right hook right-away.
✔ People are looking to be entertained or informed. Be their entertainer or their information source. Don’t be a spammer.
✔ Each platform is unique and requires a unique formula. Pay attention to that!
✔ The analogy of 33 Million people in the room signifies the influence of social media, but only if you’re able to catch their attention. So tailor-made your content to suit your target audience.
✔ Gary Vee mentioned that out of the total fans on your FB page, only 0.2% of them actually see your new post. Hence, why your FB adds campaign could be targeted to your page fans.
✔ You do not have to rent media or hire “separate media companies” to promote your brand messages. Just need to put in the effort and time are necessary.
✔ Tell stories that align with each platform and that are true to your brand. The keywords here are true to your brand.
Jab, Jab, Jab, Right Hook — Book Summary and Review
The Idea of Social Media Consumer
The ideal is to be social — not pushy or awkward or out of context. So, pay attention to this since this will either make or break a business marketing ads plan on the different social media platform. One advertising material which worked well in one platform might not do much in another.
The Jab, Jab, Jab
Gary Vee makes a sound choice of analogy for social media marketing with a boxing analogy. Here a jab refers to lightweight pieces of content that engage customer which could be aimed to make them smile, take a poll, join a game or contest. This type of content will draw them in — as jabbing does in a boxing match, before delivering the knock out right hook.
The KILLER Right Hook
What works on one social media might or will not work on the next social media. The perfect right hook has three qualities:
- Its call to action is clear, so customers understand it quickly and easily.
- Its designers created it to work on all mobile technology and digital devices.
- It “respects the nuances” of each particular social media platform.
“While certain platforms may be more natural fits for certain types of brands, the only limit to what your brand can accomplish is your own creativity.”
“A great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what you ask them to do.”
Native Content to the Platform
Native content is advertising that looks exactly like all the other content on a platform, and not like advertising at all. Meaning, an everyday consumer shouldn’t be able to differentiate your advertising content with other user-generated content.
IT SHOULD NEVER LOOK LIKE A PROMOTION.
Never Interrupt or Push
Mimic the platform experience. Don’t push for a sale (right hook) immediately. Let your content plant a seed, and be patient, focus on giving first before actually asking for a sale. Advertising master Leo Burnett offered priceless advice about evocative content: “Make it simple; make it memorable; make it inviting to look at; make it fun to read.” But before you can follow Burnett’s dictum, you need to find out what your audience wants and values.
“Smart, native social media try to enhance the consumer’s interaction with a platform, not distract him from it.”
If your customers are active on social networks, they care about other people. If they play games and listen to music, they seek distraction. If they use maps or exercise programs, they “value service.” Address value and insert a jab. Poking your customers with native content makes them appreciate the experience you’re sharing. They won’t know right away that they’ve been jabbed. Ideally, they’ll stay engaged and admire your subtlety.
Be wary of opportunities
Look at what’s trending, and join in. This tiny on-point message might be your brand best chance of being noticed. Try to evoke people’s emotions which will bring the valuable word of mouth marketing.
The advantage of Facebook over many other social media platform hinges on its sheer number of users. Play it well and your brand will be seen by millions in seconds.
However, due to the sheer number of users, they produce so much content that we usually scroll through mindlessly. Hence, catching their attention amidst the thousands on other content is quite a feat.
Hence, user engagement is the upmost important marker of content value on Facebook. The higher the engagement, the better your post will perform.
But with Facebook, you never know what or which content ranks above yours. For example, one day Facebook might rank “shares” higher than “likes”, so if lots of users share your content, Facebook will show it to more people. The next day, Facebook might prioritize likes above shares, thus making building shares will be useless.
By the end of 2012, there more than 500 million people around the world use Twitter. But there’s something inherently unique when it comes to twitter, and that is on twitter its content often less valuable than its context.
I always say context is important — well on twitter it is.
Hence, pay attention to what people tweet about your brand. Track those mention, and if you don’t like the direction of the conversation. Step in and guide the conversation back to where you want it to go.
But above all, be kind. There’s no place for rude or harsh language —especially when it comes to business or branding. Get the facts and figures right and don’t make an exaggerated or false claim.
You also need to create a unique, recognizable voice and push your business goals by assuming two roles in your tweet — provider of goods or service as well as a media organization which respect the platform users.
68% of users on Pinterest are women. Pinterest seek to feed the hunger for “aspiration and acquisition” by offering “eye candy” with beautiful infographics on a multitude of subjects.
So, pin your content, but please, please make it beautiful.
On Instagram, the native content is never overly commercial but rather it is aesthetic. Here, all you need is to create authentic brand images. Instagram streams the pictures it deems most beautiful to its “Explore page,” where everybody can see your content.
Considered to be smaller than the other major platform, but Tumblr has the longer “average number of minutes per minute”. In June 2013, Tumblr had “132 million monthly unique users” and 60 million new posts daily.
Tumblr provides “brandable, unique, micro-content exhibition space.” Users revel in Tumblr’s animated GIFs (Graphics Interchange Format) in brief, repeating visual loops. Because the platform is so wide open, you can try new, experimental ways of telling stories, like using animated GIFs to tell your brand message.
I love the book. But I think it is among the most expensive book I’ve bought. But it well worth the money.
Hence, I recommend the book to anyone interested in building an online brand.