How to find low competition keywords

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Why we struggle to find keywords

Keyword research! Keyword research! Keyword research!

Most experienced and expert bloggers would suggest that there are a vast number of low competition keywords around for the picking. But a newbie like me, might not even know what a keyword is to give it any significance when we started blogging.

Typically, there are two reasons why we might miss those keywords.

  1. They are clueless about how keyword research is done;
  2. They aren’t knowledgeable enough on their selected niche or the niche itself is not marketable

Learning how to do keyword research

It is a learnable skill like any other. The most simple way to go about is by exploring Google autosuggest. Now, every time you found a keyword with a common phrase in it, just add it to your personal list. Some of these phrases might be “how much does X cost?”. By simply replacing those Xs with different products in different niches, you have yourself workable keywords.

As you become much more familiar with the common phrases, try to go into random niches, maybe you’ll find low competition keywords.

Familiarize yourself with your niche

Being familiar and knowledgeable about your niche is essential. However, in the beginning, this might not be the case. When you starting a new niche, you don’t know what you don’t know. So, research your niche in details. In details.

Being an active member in forums and Facebook pages and group might help in identifying such question related to your niche. Typically, there are a lot of people asking all kind of question. Your job? Gave them worthwhile answers.

Most people tried to find the right keywords without proper understanding of their own niche. If that’s the case, most like, they’ll meet a dead end.

Research everything

Never think something as being too simple. Simple things might bring in a tons of traffic that we so dearly crave. So, research everything, everywhere. Always stay curious.

In reality, a lot of people as what I personally consider a dumb question. I used to ridicule such a line of questioning, but as I grew older, I realised that I was mean. Hence, don’t be mean.

Most of the time, the most basic question about your niche can bring in the most significant traffic.

The end?

Most likely not, I will share my notes as I continue on my blogging journey. I’ll try to share everything. Nevertheless, keyword research is still a skill I need to get better at myself, but as with any other skills, the more we practice and work on it, the better we will be.

Oh, remember to learn everything you can about your own niche.


Author: Muhamad Aarif

A notorious book addict by night and an oil and gas executive by day. As Mark Twain said, "The man who doesn't read good books has no advantage over the man who can't read them." So, read, read, and read some more.

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