My notes from 33 Million people in the room.
- Online social networks are web-based platforms that anyone can join to connect with other people online.
- These networks enable you to expand the numbers and quality of your professional and personal relationships.
- Both your online business and social connection can complement each other to benefit your career.
- Social network’s effectiveness grows exponentially with each new member.
- A small network of 25 people can account for 33 Million possible connections. And with a group of 30 people, the number of possible connections soars to a billion strong.
- LinkedIn is the most effective social network site for business professionals.
- Facebook and MySpace are the most popular social networking sites (as of 2009, the year when the book was written)
33 Million People in The Room: Social Media Network?
- Think of how many people you know? old schoolmates, colleagues, neighbours, mentors, friends, teammates, etc.
- Now imagine if you could somehow touch base with all of them or any one of them, any time you want.
- You could update them on your activities, ask them for references as you search for a better job.
- Or even you could network with them about various opportunities, or even ask them to support your new start-up company or charity works.
- Social media help you connect and stay connected.
33 Million People in The Room: Reed’s Law
- Reed’s Law, suggests that the social network’s effectiveness grows exponentially with the addition of each new member.
- Every new addition to the network doubles its value.
- A small network of 25 people can account for as many as 33 Million possible connections.
- When the foundation group increases to 30 people, the number of possible connection soars to a billion
- This phenomenon represents a remarkable number of prospective new contacts or customers, which makes social networks potentially very useful for businesses.
- Consider the amazing opportunities of working with groups that grow exponentially with each new member.
- Social connections always have a business impact.
- Commerce like networking is all about relationships, so the business world and social networks go together perfectly.
- Through social networks, you can create new connections with people now at the outer edge of your daily world, individuals you don’t know but have the same friends, colleagues or ideas.
- Social networks present limitless connectivity opportunities.
- when your business joins a social network, you are opening a door of vast opportunities.
A Plethora of Choices
- Don’t be perplexed or dazzled by the abundance of offering.
- Showcase yourself professionally or conduct informal market research, target online networks accordingly.
- Choose the social network you want to join based on your specific interests and goals.
- The best way to start is to sign on to a single social network, learn what social networking is and expand from there.
Your Online Persona
As with traditional, in-person networking, specific etiquette guides online networking relationships. To become a social networking professional, mind your manners:
- Be judicious – Think carefully before you fill out your online profile. Don’t include information that might offend others. Don’t lie. You are asking for future trouble if your online persona does not closely match your offline one.
- No cold calling – Using social networking sites to gather prospects for cold calling is bad form. Indeed, members severely frown on any form of gratuitous self-aggrandizement or self-promotion. You would not hand out your business card to people who happen to share an elevator with you. Similar rules of gracious conduct apply online.
- Learn from other people’s profiles – Social networking calls upon you to blend in with others. To achieve this, carefully review how other network members handle their profiles. See what is acceptable – and what isn’t. Plan your own profile accordingly.
- You can always change things – The beauty of the Internet is that everything is digital. Thus, you can easily update your online profile whenever you want.
- Staying mobile – Many social networks enable you to use devices other than computers – iPhones, Blackberries and so on – to access postings from other members and to update your own. Twitter is perfect for exchanging quick messages.
- Maintain your privacy – Edit your network settings to protect your privacy and to control the information that appears about you on the Web. Don’t divulge more than you want the whole planet to know.
33 Million People in The Room on The Online World
What takes place in the online world can often be considerably different from what takes place in the actual world. Anyone who joins a social network should understand how things work online, and plan his or her actions accordingly. Here are three important issues to keep in mind:
- Instant fame – People quickly can become “microcelebrities” online. That happened to Johnny Chung Lee, a Carnegie Mellon graduate student. He hacked Nintendo’s Wiimote remote control unit so people could use it for other high-tech purposes that would usually require additional expensive devices. Then he posted videos about this adaptation on YouTube. Within a year, 10 million people had seen the videos. Lee is now an Internet immortal. He didn’t have the best online brand, but he had quality information and he made it available for free to anyone who was interested. What superior information can you share online?
- Instant infamy – Sarah Lacy is an experienced reporter. While covering an interactive conference, she conducted a live interview with Mark Zuckerberg, the 20-something founder of Facebook. The audience included about 800 “tech-preneurs.” They did not like the way Lacy questioned Zuckerberg. They heckled her. Even more damaging, they took videos of the interview and posted the footage online. They criticized Lacy heavily on blogs, making her persona non grata to many on the Internet within hours. However, she kept her cool and came out of the episode just fine. In fact, her book sales skyrocketed. When you perform in front of others, be mindful of the possible positive or negative publicity consequences if your presentation pops up on the Internet.
- Instant authority – Gary Vaynerchuk’s parents owned a small New Jersey wine store. When he took over the business, he set up a video camera inside the store, turned it on and discoursed about what makes certain individual wines great. He uploaded these videos to a live video blog (vlog). Wine connoisseurs around the world paid close attention. Today, his daily online comments about different wines directly affect wine sales across the United States. What expertise can you share online?
“Juliette Powell has provided a timely crash course on how to leverage your business’s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.”
-Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110