Are Facebook, Twitter or Instagram a daily part of your daily life?
Well, you’re not alone. Ever since the expansion of social media, consumers have increasing addicted to it. Yes. Addicted. Easy telling sign if you’re addicted to social media is that the first thing you check every morning is your Facebook (or any other social media).
Not only that, the growth of affiliate marketing means that consumers also get products information online easily — either in the social media, the company official website, blogs or most importantly products reviews by other customers.
Hence, if you’re a business owner — you need to get your product noticed where the attention goes. Online.
It all begins with content
Content is king. Or so they say.
Publishing content means creating and uploading of any kind, be it a blog post like this one, a video, an ebook or a webinar. But to be successful, your content needs to appeals to your target customers. Most of the time, obnoxious marketing calls and mail/email advertising would no longer work. Instead, pull your customers in by giving them the content that they’ll like.
That’s the million-dollar question. It’s simple but unlikely to be an easy job.
The most appealing and engaging content uses true stories about real people in normal-life situations.
Procter and Gamble, the company behind the diaper brand Pampers, published a video series on their website called, “Welcome to Parenthood.” This video showed real new parents describing their daily life — this includes the potty training, diaper changing, nap times — all the good stuff.
Hence instead of just selling, and pushing their diapers to prospective customers, the company made a point of sharing their customer’s experience that new parents are actually invested in.
Show that you care
Keep in mind that your content is the extension of your brand. It creates the image customers have of your company — in turns in builds credibility and helps your customers to trust you.
Contents have the ability to foster one-to-one conversations between your company and your customers, even if your customer base is huge. And since your whole base might see your content, you’re building one-on-one trust with all of them at once.
Kodak Chief Marketing Officer, once reached out to a single potential customer using Twitter to offer her product information.
That action was directed to one potential customer, but the impact, was for the whole world to see. That surely drive customer confidence and trust sky high.