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‘Forget’ what you know

Photo by Wendy van Zyl on Pexels.com

When you want to mentally reset and get curious again, act like a beginner.

  • Stay present in the moment and observe with all five senses.
  • Refrain from making right-wrong judgments.
  • Take conscious action—make choices based on what you observe, rather than on what worked in the past.

For instance, when Starbucks founder Howard Schultz was trying to revitalize the brand, he acted like a customer. He walked into a store and all he could smell was burned cheese. Unappetizing!

Starbucks redesigned its toasters and its breakfast sandwich recipe. Now it sells profitable sandwiches—in cafes smelling fragrantly of coffee.

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Categories: Reading Notes

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