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The Online Advertising Playbook – Book Review

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The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation; by Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci (Wiley, 2007).

How did the book Fare?

Goodreads Rating : 3.02/5.00

My personal rating : 7/10⭐

The book was published in 2007. So, I wondered if the content would still be valuable given the pace of technological advancement.

However

Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci focus on strategies that are not particularly vulnerable to time or tech changes.  Therefore, their work practically evergreen.

The book resolves primarily on two key points

  1. How and why online advertising works
  2. What strategies do well.

The book filled with valuable information and abundant real-life examples and marketing strategies. Hence, this book will be a valuable tool on anyone who aimed to build their brands online and want to do it.

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