(Big Data) The Human Insights Missing from Big Data

The Talk Note

In ancient Greece, people asked the Oracle of Delphi life’s greatest questions. She would listen, slip into a trance and eventually make a prediction. The future is unknown and frightening and people believe in a prophecy alleviates some of the worry by declaring the outcome.

Big data serves as a modern oracle. Yet despite the high volume of data, using it proves difficult. Executives complain that their substantial investments into big data systems are not paying off in better employee decisions or more innovations. Tricia Wang, an ethnographer who studies patterns in how people use technology, has examined this discrepancy.

When Wang was a researcher for Nokia in 2009, she conducted field studies in China to determine how people in low-income brackets used technology. She worked as a street vendor and lived among migrants to observe various social groups. Her qualitative research revealed a large change on the horizon: Many of China’s poor yearned for smartphones, and some would invest more than half their monthly income to own an iPhone knockoff.

Unfortunately, Nokia rejected her insights because they contradicted its big data. Yet, the company’s data drew from surveys that assumed consumers weren’t aware of smartphones.

As a result, Nokia’s business “fell off a cliff.” Like Nokia, many companies disregard data that don’t come from a quantitative model. This narrow approach works for analyzing data from finite systems, such as an electrical power grid. But when systems are evolving and mutable, relying on big data alone doesn’t suffice. People fall prey to the “quantification bias,” the unconscious preference of the “measurable over the immeasurable.”

This bias makes it easy to disregard important findings that don’t manifest numerically.

Even the Delphic oracle used human insights or rather, the temple guides who translated her babbling did. Geological research shows that the oracle’s temple sat upon two earthquake faults, allowing it to fill with ethylene gas. Temple guides tempered the woozy oracle’s predictions with their own knowledge and observations.

Similarly, you can integrate big data and “thick data,” the qualitative research that combs human “stories, emotions and interactions” to reveal insights and context.

For example, Netflix’s recommendation algorithm enabled it to make incremental improvements. But thick data revealed viewers’ propensity to binge watch: information Netflix used to great success. Enhancing algorithms with thick data can improve many aspects of society – such as law enforcement, health insurance and business – and even save lives.


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(WEF) The Blue Zones of Happiness

From : WEF

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My Notes on the Talk

Three nations, Singapore, Costa Rica and Denmark, offers us a life-changing lessons on happiness.

Each countries are uniquely happy but they quoted different theme or reason for happiness:

  • Singapore rates strongly in “life satisfaction,” or how people assess their life.
  • Costa Rica excels in “positive affect,” the enjoyment of everyday life.
  • Denmark gets high scores for “purpose,” or meaningful existence.

So, what’s the common things they share?

However, these countries share six common denominators that account for “about 90% of human happiness”:

  1. GDP – This measure improves happiness up to a point. After a country attains about $25,000 GDP per capita annually, then, pursuing other goals, such as increased life expectancy, becomes a better use of national resources.
  2. Healthy life expectancy – Happiness and good health are inseparable. Thus, Singapore, Denmark and Costa Rica offer universal health care, and even the poorest Costa Ricans enjoy the world’s highest life expectancy. Well, I still WIP with this respect. Need to make more focused execution on this.
  3. Generosity – In happy countries, citizens are more giving toward other people. Living is giving, right?
  4. Tolerance – People who are free to live according to their values have a deeper sense of well-being.
  5. Social interaction – People are happiest living where they can easily socialize. Thus, bike-friendly nations like Denmark rate at the top of the scale. Costa Rica, where people tend to be family-oriented, is also strong in this category. The globe’s happiest people spend six hours daily in face-to-face interactions.
  6. Trust – Happy citizens display a high level of trust in their government, the police and each other. Denmark is a world leader in this domain. Singapore, meanwhile, has successfully promoted trust amid its ethnically diverse population with a housing policy that brings different ethnicities together in “government high-rises,” rather than condoning segregated neighborhoods.

“We tend to think of health and happiness as two separate things, but actually they’re inextricably linked.”

How to Apply These Lesson You Say?

  • Meditate to rewire your brain to live in the moment.
  • Prioritize financial security over consumption.
  • Buy an inviting, respectable home with natural light.
  • Form at least three reliable friendships.
  • Seek a job you’re passionate about (side hustle you love might also works); and
  • Find a best friend among your co-workers.

Most important, choose a community that rates high on the happiness scale. Your own level of happiness will adjust within a year.


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(Bayan) Bentuk Zalim Terhadap Orang Lain

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DIANTARA BENTUK KEZALIMAN TERHADAP ORANG LAIN!!

✍🏼 Muhammad bin Sirin rahimahullah berkata:

ظُلم لِأخيك أن تذكُر منـه أسـْوأ مَا تعلم وتكتُم خيــرَه.

“Salah satu bentuk kezaliman terhadap saudaramu adalah engkau menyebutkan hal terburuk yang engkau ketahui ada padanya dan engkau menyembunyikan hal terbaik yang ada pada dirinya.”

📚 Shifatush Shafwah, jilid 3 hlm. 245


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(Bayan) Memperbaiki Sebelum Memperbanyak

PERBAIKI IBADAH TERLEBIH DAHULU SEBELUM MEMPERBANYAKNYA!!

✍🏼 Asy-Syaikh Muhammad bin Shalih al-Utsaimin rahimahullah berkata:

حُسن العبادة أهم من كَثرة العبادة.

“Baiknya ibadah lebih penting dibandingkan banyaknya ibadah.”

📚 Syarh Bulughul Maram, jilid 3 hlm. 524


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(Bayan) Orang Yang Bertaqwa

ORANG YANG BERTAQWA DENGAN SEBENARNYA

✍🏼 Asy-Syaikh Muhammad bin Shalih al-Utsaimin rahimahullah berkata:

والمتقي حقيقة هو الذي كلما ازدادت نعم اللّه عليه ازداد تواضعًا للحق وللخلق.

“Orang yang bertaqwa dengan sebenarnya adalah orang yang setiap kali bertambah nikmat Allah kepadanya dia semakin tawadhu’ kepada Allah dan kepada hamba-hamba-Nya.”

📚 Al-Qaulul Mufid, hlm. 385


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(Bayan) Keutamaan Mendengarkan Quran

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KEUTAMAAN MENDENGARKAN AL-QUR’AN DENGAN SERIUS

✍️ Asy-Syaikh Abdul Aziz bin Baz rahimahullah berkata:

المستمع إلى القرآن شريك للقارئ في كل حرف حسنة، والحسنةُ بعشر أمثالها.

“Orang yang mendengarkan al-Qur’an berserikat dengan orang yang membacanya dalam mendapatkan kebaikan pada setiap huruf yang dibaca, dan satu kebaikan tersebut dilipatgandakan pahalanya 10 kali lagi.”

📚 Fatawa Nuurun Alad Darb, jilid 26 hlm. 351

🌍 Sumber || https://twitter.com/fzmhm12121/status/916388869913874432


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