How to write sales material?

Writing sales materials would  . . .

When writing a sales or advertising copy must be able to connect with people’s feelings and persuade them to make a purchase or take action.

In order to know this, we must first identify our sales objectives. Use strong headlines to draw consumers’ focus. Writing in the first person or second person is more personal and conversational than using the third person. Remember to tell stories to illustrate your main points.

To sway readers, we need to exploit universal human tendencies like our herd mentality, that is the need to belong, to find a good deal or feel happy. Testimonials for example are highly valuable sales tool. Why? People believe your customers’ comments on your product or services.

Advertisements


Categories: Personal Development

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: