Writing sales materials would . . .
When writing a sales or advertising copy must be able to connect with people’s feelings and persuade them to make a purchase or take action.
In order to know this, we must first identify our sales objectives. Use strong headlines to draw consumers’ focus. Writing in the first person or second person is more personal and conversational than using the third person. Remember to tell stories to illustrate your main points.
To sway readers, we need to exploit universal human tendencies like our herd mentality, that is the need to belong, to find a good deal or feel happy. Testimonials for example are highly valuable sales tool. Why? People believe your customers’ comments on your product or services.
Categories: Personal Development