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Articulate your purpose

Many organizations have a strongly articulated purpose, or mission, statement that summarizes why the company is in business and what it stands for. These statements guide strategic decision making and differentiate a company from others.

For the same reason, you should know your own purpose because you could that the purpose of life is to live a life of purpose. When you spend time reflecting on what drives you and why, you better understand the unique contributions you make to your team, your organization, and the world. Having a clear sense of purpose can make the difference between going through the motions at work and passionately pursuing results you care about.

In order to articulate your purpose, you need to –

  • Find a small group of peers to work with. It’s difficult to see yourself clearly without trusted colleagues or friends to provide you with feedback. However, it is important to remember that you need to take these feedback with open-minded.
  • Reflect on meaningful events in your life. What did you love doing as a child? What challenges have you grappled with and how have they shaped you? What pursuits energize and fulfill you? What thread unifies all of these experiences?
  • Craft a clear, concise purpose statement. Use your own words. Make sure they capture the essence of who you are and are energizing. Here are two models you can follow:
    • My leadership purpose is… This statement should be short and crisp. For example, Carlos, a marketing director who also spends time outside of work tutoring students on improving their writing skills, might state his purpose as “Polishing powerful messages to make a difference.”
    • The value you create + who you’re creating it for + the expected outcome. For example: “Using my innate curiosity and finely honed technical skills, I support researchers in creating drugs to cure rare diseases.” *
  • Identify ways to live your purpose. As you go through your workday, make sure most of your tasks connect with or advance your purpose in some way.
  • Periodically revisit your purpose statement to keep it relevant and fresh, based on new experiences and insights.

And don’t spend majority of your time on minor things.



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